Handsome is back from
Cape Town!

 

We've just returned from a two-week shoot in Cape Town, filming an above the line advertising campaign for one of our clients. This is quite a departure for us, and as far as we know, quite a departure for branding agencies in general. What it demonstrates for us is that a firm belief in collaborating with experts means anything is possible.

 

Six months ago our client mentioned they wanted to create an awareness campaign in their market, the first they'd ever done, and asked for advice on advertising agencies to approach. The key drivers for the campaign would be three TV spots, supported by outdoor and digital.

We decided that we should do it as we knew the brand better than anyone. We put forward a sound proposal that was accepted in January and have since been flat out bringing this to life alongside strategist and planner, Keith Lucas. It's been a fantastic ride so far and the shoot in Cape Town has been a highlight to date.

 

 

The director, Colin Melville, put together an amazing crew and we were exposed to the smoke and mirrors that is film. Watching a movie will never be the same again.

The ads will run in September. The edit has begun. The expectation is high!