Make someone's Christmas. Photobox it.

Photobox Christmas campaign 2016

It's great to see our new brand work for Photobox brought to life in their Christmas campaign. 'Make someone's Christmas. Photobox it.' is the brand campaign idea created by Handsome. 

Photobox is a brand for everyone. Using real people, not actors, was therefore at the heart of our thinking for the brand. We worked closely with the Photobox team to develop the new ad approach, from TV storyboards to poster ideas. You couldn't miss it on TV or the London Underground. The full campaign ran in the U.K., Ireland, France, Germany, Belgium, Denmark, New Zealand and Australia.

Figures are just in but initial feedback from Photobox is that it's done phenomenally well. 'It was a really good incubator campaign, really cohesive.'