Centrepoint rebrand

Hearing the homeless

Simplify
Ahead of its 40th anniversary, we began re-branding Centrepoint to bring clarity to the identity and more emotion and focus to the message. Around the single-minded proposition “Give homeless young people a future” we created a set of messages to appear on all printed communications. Centrepoint has helped around 75,000 young people tackle the issues that lead to homelessness. Like many charities, the organisation and its responsibilities had been constantly evolving, and the charity had found it harder to define its purpose in a succinct way.

Amplify
The new identity with its unmistakable mark — the ‘key' to the future — clear typography and sensitive documentary photography by Claudia Janke gave the organisation a new face. Equipped with guidelines and key communication materials from fundraising invites to Annual Reviews, Centrepoint now has the tools to communicate with clarity and confidence. Enabling Centrepoint to make the realities of homeless life clear to a wide audience.