Nuffield Health operate 31 private hospitals and 111 Fitness & Wellbeing Clubs in the UK. It’s a unique offer but spontaneous brand awareness was low.
This lack of attention was down to Nuffield Health not speaking a consumer-friendly language. Our advice was to stop thinking like a corporate brand and start thinking like a lifestyle leader. Ditch the business speak and adopt a more playful brand-language. One amplifying their brand across hospitals and clubs, allowing for flexibility yet bringing coherence.
Working as part of a core group of agencies, we refreshed and invigorated the brand language everywhere - from brand and advertising guidance to sub-brands, – from digital and print to brand experience.
In the space of a year, spontaneous brand awareness rose a massive 72% and club membership exceeded all targets.