Peace Direct rebrand

Jaw jaw, not war war

Simplify
Peace Direct asked us to succinctly communicate their brand. They help people in conflict zones repair lives and piece communities back together. Dialogue is fundamental. However, they struggled to communicate their peace-building vision. Our view was dialogue saves lives. We helped Peace Direct make that message stick.

Amplify
Their values ‘Practical, local, vocal’ were brought to the fore. The logo captures the charity’s unique vision to peace building through dialogue. Powerful headlines reflect this spirit and help communicate their stories, with images playing a supporting role.