With a plethora of products and a focus on discounting, Photobox was a business that needed an idea to cut through the competing noise. We helped them see their brand’s full potential.
Following extensive interviews, we developed a strategy around the simple idea ‘Photobox it’. It’s a call to action to take more pictures, to enjoy and share moments and make great things. Around it we developed a whole new visual and verbal brand language. Creating an ownable green frame and simplifying their advertising and messaging.
Christmas is their most important selling season and a lot rests on the success of the festive campaign. ‘Photobox it’ made a great present. Following years of stagnating growth, our Christmas campaign achieved the highest ever brand consideration for Photobox, moving them up from No.4 to No. 2 in the UK.