the Handsome H
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Photobox
With a plethora of products and a focus on discounting, Photobox was a business that needed an idea to cut through the competing noise. We helped them see their brand’s full potential.

Following extensive interviews, we developed a strategy around the simple idea ‘Photobox it’. It’s a call to action to take more pictures, to enjoy and share moments and make great things. Around it we developed a whole new visual and verbal brand language. Creating an ownable green frame and simplifying their advertising and messaging.

Christmas is their most important selling season and a lot rests on the success of the festive campaign. ‘Photobox it’ made a great present. Following years of stagnating growth, our Christmas campaign achieved the highest ever brand consideration for Photobox, moving them up from No.4 to No. 2 in the UK.
How we snapped Photobox’s most successful Christmas campaign
Our Christmas campaign
achieved the highest ever
brand consideration for
Photobox, moving them
up from No.4 to No.2
in the UK.