TGT work in an imperfect world. Where wells must perform better and last longer. Under today’s greater scrutiny. They know old ideas can’t answer new challenges. Which is why they’ve spent over 20 years creating the world’s most powerful through-barrier diagnostic systems for the oilfield services market.
They look at wells differently with diagnostics that see more. Accurately. Giving customers the truest picture of what’s happening in and around their well. Motivated by a singular purpose – to reveal a greater truth – the company turns the industry’s way of doing business on its head; shifting the commercial approach from logging tools to Flow and Integrity products. Flow and Integrity are intimately linked and essential for safe and productive operations. Which is why the business was re-organised around True Flow and True Integrity.
The brand identity reflects the core purpose – to reveal a greater truth. From a simplified and strengthened logo to a fluid, striking multi-layered pattern. The pattern system of circles and squares was engineered to represent True Flow and True Integrity, then colour coded to aid customer navigation.
We developed brand language to brand architecture, launch movies to websites. And all the detail applications in-between. Our aim was to show the true TGT. To show how engineers, scientists, pioneers and inventors have created a remarkable company.
We think we’ve done just that. For now, we’re challenging everyone else to catch up.