Thunderhead are a pioneering software company operating in the customer engagement market. Their products are aimed at ‘forward-thinking CMOs’, who understand the need to give the customer experience a human touch. “The best way to sell something is when you have a relationship with someone.”
They believe that software should be easy to use and, importantly, it should work. Enabling businesses to better engage with their customers without putting any distractions in the way.
Our challenge was to ensure both the human and engaging aspect of the brand was communicated alongside the cutting-edge technology driving the business forward.
Focusing on the ‘experience driven’ positioning, our visual identity balanced both elements, in a way not usually seen in a sector relentlessly showcasing its non-human side.
We also developed the identity for Thunderhead’s ONE Engagement Hub, which makes it possible to create exceptional engagement for every customer across every journey.
From a UK start-up, Thunderhead is now a recognised global technology leader in the customer engagement market. Making it a very human success story.